September 15 2021

Hotel specialists Ica have rebranded their practice in response to mounting clamour among developers to repurpose redundant office and retail space into guest accommodation'.

Under the banner of 'welcome change,' the 18-year-old practice has commissioned a new graphic identity, brand, website and films to reflect evolving priorities during a period of Covid-recovery.

Executive chair Ian Burleigh commented: “We’re seeing more conversions to hospitality than ever before. That’s especially true in city centres around the world. Compared to previous periods, the shift is being led by well-resourced institutional investors. For example, L&G is developing the former Debenhams site on Edinburgh’s Princes Street, a project we’re due to complete in 2024.”

Conceived as a means to communicate the practice's ability to deliver all aspects of a successful hospitality business from architecture to interior design.

Likening current events to the 2008 financial crash managing director Susannah Macneill adds: “Back then, almost every part of the global market saw an upturn in hotel refurbishments. We already had a single studio covering both disciplines, but the credit crunch pushed us to go further. Today we have an almost equal number of architects and interior designers. Clients love the cross-pollination of ideas.”

Ica is currently converting the former India Buildings in Edinburgh's Old Town to provide a 225-bed hotel. 

1 Comment

#1 Posted by StyleCouncil on 16 Sep 2021 at 14:09 PM

Wait, that's there new name?...

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