Glasgow 'West Avenue' apartments evoke New York namesake
May 20 2021
Ambassador Living has submitted plans for 155 apartments on a prominent brownfield site bounded by Finnieston and Minerva Street.
Drawing inspiration from its New York namesake West Avenue will comprise a range of one to three-bedroom flats stacked above seven ground-floor retail and leisure units behind a frontage of natural stone.
As part of the plan, the public realm on Minerva Street will be enhanced to help ground the development within the streetscape.
Gordon Coster, managing director of Ambassador Living said: “Finnieston is perhaps one of the most sought-after areas of Glasgow right now. The location of our West Avenue development is in a prime position to become the cornerstone of the thriving neighbourhood.
“Our plans reflect modern living with a sympathetic nod to the site’s history, bringing it back to its former glory and becoming a beacon as you enter into the popular West End.”
Work on-site could begin early next year.
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38 Comments
Congratulations to Ark, credit where it's due.
There is something ugly about that junction in that it is bit of a depressing concrete jungle, this construction makes it a lot more aesthetically pleasing.
Hopefully the councillors who have no relevant experience in architecture or urban design (almost all of them I think) don't reject it for silly reasons such as lack of parking etc.
It looks more than a little overscaled to me. I can't imagine it complies with any density requirements or design guidance acknowledging appropriate scale in the context of adjacent heritage - even the scheme on the police station looks small by comparison. Possibly lacking somewhat on the amenity front too, IMHO.
It is a development that is trying to do the right things – and that is to be welcomed – but it falls at the final hurdle with its overbearing scale, course detailing and roof forms that break the skyline in somewhat unwieldy manner.
No one wants pastiche – buildings should be of their time and space- but it is hard to ignore the effortless quality and human scale of its neighbour across the road. No wonder it is blanked out from the promotional visualisations.
This scheme seems to loose design finesse of the earlier new blocks on Minerva Street
Main issue for me is the height at the main junction. Don't get me wrong, I think a feature high element can work well here, but it's still trying to be a linear / perimeter tenement - pumped up to 9 storeys! 4-tier wedding cake architecture.
Can't see it on the portal yet - but looking forward to seeing the amount of objections.
Nonsense. Almost all of the best buildings in the city are Victorian era ones built with 'overbearing scale'. If the Victorians never built anything with 'overbearing scale' there would be very few decent buildings in the city.
The city need move interesting developments like this, instead of the generic glass and cladding boxes build for as cheap as possible that seem to be getting chucked up all over the place.
It is also refreshing to see a modern development with retail units at the street level, many modern developments don't have that because it makes it slightly more difficult to get a mortgage on a flat above a commercial premises. The modern flats that don't have commercial premises on the ground level detract from the traditional Glasgow lay-out.
If done properly this could be one of the best housing developments in Glasgow in recent years.
A pretty blunt and unlettered assessment of the city’s pre-modern architectural heritage and clearly a real lack of understanding of what scale really means.
Hope it progresses soon
It will probably be rejected by elected councillors who are possibly former toilet cleaners, apparently if people just vote for anyone random person that makes them more qualified than anyone else.
Those flats up at Speirs Wharf were rejected for silly reasons by random people who happened to but elected councillors but who had no experience in what they were talking about.
But yeah, clearly a lot of comments from people involved in the project. Horrible proportions.
This development covers almost the entire car park that is currently there.
Their plan is to knock down the former Currys / PC World store (which is now empty) and use that as car parking for the Lidl and probably the flats.
This development will really improve that junction, as others have mentioned it is a really miserable place at the moment. If you look at pre-1960s aerial photos of Finneston that junction was full of flats on all sides, it is just restoring what was lost.
I think its ok as socket adpaters go. No issues with scale. I agree with other comments that this development will improve that grim junction. But it's not brilliant or "the best thing thats ever been on here". When so many people are overly enthusiastic at an "ok" proposal, it is clear who is leaving the comments. Less is more. Be subtle.
PS toilet cleaners are fine, as long as they don't completely ignore the advice they are being given by their professionally trained colleagues.
And for the people working on the project who are commenting on here, probably best to dial it down a bit. Your gushing comments are too obvious.
@17 "It is also refreshing to see a modern development with retail units at the street level ...". You're awfully easy pleased!
The new development is a vast improvement on a retail shed carpark but it is no thing of beauty.
Roof form -- at least they are using the attic space bit the window arrangement looks like something out of the Telly Tubbies and their voice tubes.
However the sting in the tail is the surface car park for Lidl that will face onto Finnieston Street as a prairie haven for crisp pokes and leaves.
Will end up looking like a gap site if housing takes of on the garage units next door.
Very low rent all this retail surface car parking -- surely the numbers would stack up for a bit of ingenuity?
We've been fed so much thin gruel in this city, that it is entirely plausible that the man on the street might actually be quite excited by a proposal that is dense, fairly stylish, has ground floor activation, improves public realm and presents an unbroken, nicely curved street front.
I don't know what people think might go on that site that is materially better than this.
As poster 34 mentioned the neighbouring Old Police Station scheme has just been rejected by planners, many of their reasons for rejection will also apply to this scheme too.
It is weird, Glasgow City Council have said they want to greatly increase the inner city population of Glasgow over the coming decades, but high density schemes keep getting rejected for being over-scaled.
If they want to meet their population increase goals they will have to start approving some of these over-scaled schemes. If they only want low-density it will be hard to increase the population by much.
Nae bad. But nae special.
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