Johnnie Walker visitor hub recommended for approval
May 2 2019
Diageo’s bid to erect a prominent whisky-themed visitor experience on Edinburgh’s Princes Street look set to go-ahead after planners recommended that the visitor centre be approved.
Conservation specialists Simpson & Brown have drawn up plans to transform the former Frasers department store to accommodate the vision, adapting the current structure to accommodate a visitor experience spread over three floors as well as an events space, bar academy and shop unit.
Under the plans, a ‘subservient’ bronze rooftop extension would be built housing a bar, tasting rooms and exterior terrace with panoramic views to the Castle.
If the opinion of the planners is heeded at a meeting of the city’s development management sub-committee on Wednesday the attraction could open its doors by Christmas 2020.
Conservation bodies including Historic Environment Scotland and Edinburgh World Heritage raised no objections to the planned work.
30 Comments
Holyrood is Westminster MK2 -- giant vampire squid sucking the life out of Scotland to keep 10 square miles of Auld Reekie in the pink.
This really has global significance.
Detroit -- when Motown moved to LA.
Kilmarnock -- when Johnny walked.
Lost everything to corporate greed and a political elite willing to sell someone else's soul to the tourist monster.
Scotland is currently a re-run of the 1970's Moscow metro debate and the good guys are losing.
?epbmo! I must've missed that - and I was there at the time!
Anyway, if nothing else, it sounds interesting. Would you care to expand/explain the analogy? Thanks.
No amount of excuses will take away the fact that Kilmarnock has lost out heavily and Auld Reekie is cashing in.
It would have been amazing for Kilmarnock to have a Johnnie Walker World - but lets face it, who is going to visit and spend their money on fairly average whisky and trinkets made in China? Tourists. Are there hoards of Chinese and American tourists walking up and down King Street in Kilmarnock looking for something to do? No. Would there be if they built Johnnie Walker World there? Possibly, but multinational corporations don't often hedge their bets when they have a sure thing on the other coast that'll no doubt rake it in.
This move isn't driven by politicians or policies. It's a financial decision made by a business - the kind which releases a Game of Thrones bottle purely because they know people will buy it. Why wouldn't they want a flagship visitor centre in the country's most visited city? Why would they invest £XX millions in Kilmarnock to attract a fraction of the footfall? With Holryood and Leith Distillery either nearing completion or in the pipeline it's only natural for the big brands to want to move in. Yes Kilmarnock should not be forgotten as the birthplace Johnnie Walker, and is naturally deserving of investment - but this is business.
How much of the £5.5 billion which whisky contributes to the Scottish economy is generated in Edinburgh? Is there really any policy which would realistically distribute the wealth of one city to farthest corners of a country!?
Also, where is the architectural debate on this proposal - retention of a prominent building for a use which isn't another soulless retail store? To what extent is this going to draw footfall in the opposite direction from the mega-turd footfall magnet at the other end the city. At the street level how will the new use contribute to what is a rather bland area?
I think it’s fair to say this will directly benefit Kilmarnock hugely by helping to raise the presence of the Johnny Walker brand and secure jobs.
If the attraction was in Kilmarnock large enough numbers of tourists simply wouldn’t go there to sustain it.
Obviously........
It’s rather naive to not realise this.
Has this anything to do with architecture? Not particularly, but is perhaps symptomatic of a continuing devaluation of civic life in a digital age.
Not sure you would be much fun to sit opposite at a dinner party.
Just remember, you don’t have to visit it. But if you do you might surprise yourself and maybe even learn something.
System was growing with increasing passenger numbers and although it had been built on a grand scale congestion was starting to become an issue.
Solutions were put forward to build more hub and spoke lines to deliver capacity to the affected areas -- very mainstream.
Then came the radical alternative -- people were using these lines to make complex journeys because they were the only ones available.
The journeys were complex in systems terms but not in geographic terms so this pointed to new radial capacity that reflected the journeys people wanted to make.
At the moment when it comes to tourism -- and even in economic development terms -- Auld Reekie is the only game in town.
Holyrood is a giant vampire squid that is sucking the life out of Scotland and dumping it in Edinburgh.
The JW story is it in all its gory detail.
Tourists go to Edinburgh because that is all we sell them. We are dealing with expanding global middle class / middle income, a better tourist offer and a low pound.
So where are we -- Edinburgh overheating along with a small number of sites that have made it onto some global guide books. Consequently what we are selling we are about to waste and the rest of the country looks on wondering when it will be their turn.
10 centuries of Westminster mean that to the world London and a few day trips is England.
20 years of Holyrood means that to the world Auld Reekie and a few day trips is Scotland.
We know that is not the case but we have to tell the world and then tell them again. To make the most of the economic opportunities in tourism we need to sell the whole country to the world and that means pushing tourism investment into the regions. Auld Reekie is perfectly capable of looking after itself -- it now is self sustaining so the effort should go into the regions.
Start small but keep working at it.
The irony is that England just about understands the complexity of Scotland, Europeans with some football knowledge are getting there but for NA / SA / Russia / East and South Asia then all they have at the moment is a shortbread tin level of understanding -- consequently we need to up our game.
How about fixing all the winter gardens in all of Glasgow's parks?
you do realise they have no presence in the town any more?
I didn’t know that.
So why are people bleating on about Kilmarnock?
https://www.theguardian.com/world/2019/may/06/we-must-act-now-netherlands-tries-to-control-tourism-boom
Can the Scottish economy afford to turn away visitors or do we try and learn our lessons early and shape our offer where appropriate and let the private sector take the lead in other areas?
If we are to be serious on this issue we will soon see how mature politically we are at the moment -- selective tourist tax to guide visitors away from the potential hotspots that are in danger of being over developed?
Would the money stay in the areas where it was raised or would it be spent in other areas to develop their facilities and expand their offering?
Would a 50/50 split be acceptable?
Would the Auld Reekie tourist barons be happy to support the tourist offering in Ayrshire?
Edinburgh and environs:
15K rooms @ £10 per night / 80% occupancy?
Looking at £40mill plus pa?
Would this make a difference?
Is it worth the potential uncivil war when the letters page in the Hootsman goes into full Weegie hate mode?
However I do agree with #4 that it feels like the Scottish Government are definitely more Edinburgh-centric to the detriment of everywhere else. No rail link for Glasgow Airport but no problem to run trams to Edinburgh Airport, a national film studio - lets give that to Edinburgh, giant new shopping centre whilst the Buchanan Galleries extension is cancelled and so the list goes on...
Looking on the bright side, Kilmarnock may have lost Johnnie Walker but the building was converted into the wonderful council offices. I've honestly never seen so many people wearing pyjamas and ugg boots in the middle of the day. Great place for a planning meeting!
Just stop it.
I’ve had my prawn cocktail starter.
I’d like to enjoy my beef wellington.
So you think we need (maybe even must have) a Scottish Tourist Tax Referendum?
Or do we just accept Edinburgh and Glasgow are indeed better Scottish places to visit (they obviously are) than the rest and therefore those major councils can do as they wish without other external Scottish whingeing.
Pass the stilton and port please.
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