May 22 2017

JCDecaux has unveiled its latest digital billboard, the Edinburgh Arch, overlooking the Gogar Roundabout close to Edinburgh Airport.
Motorists are now presented by two 41 sq/m HD screens displaying branded content as part of a citywide digitization of roadside and public transport signage.

Spencer Berwin, co-chief executive officer at JCDecaux, said: “The Edinburgh Arch is perfectly situated to reach a diverse audience of affluent urban residents and a growing number of international visitors. The grand scale of the installation and premium quality of the screens make the Edinburgh Arch a highly impactful addition to Channel Edinburgh and a significant step in our digital network expansion across the UK.”

Paul Lawrence, executive director of place at the City of Edinburgh Council, said: “We’ve been pleased to develop a strong partnership with JCDecaux over the past two years, introducing 21st century technology to the Edinburgh streetscape. The digitisation of Princes Street has enhanced the capital’s already thriving retail environment, offering both the Council and businesses an innovative way to reach the community, and the Edinburgh Arch will further demonstrate the partnership’s pioneering approach.”

JCDecaux’s ‘Blueprint for the Future’ has previously seen bus shelters on Princes Street given a facelift with similar arch structures having already been installed at Trafford and Salford.

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