Collective Architecture venture south for first major London project
March 10 2016
The practices first major residential project in the capital is situated on a prominent crossroads on land presently occupied by the defunct Victoria House, which will be demolished to make way for 90 homes spread over two blocks above a ground level retail podium.
Intended to transition from neighbouring commercial and residential buildings dating from the 1930s the project will adopt a ‘restrained’ materials palette of facing brick and precast concrete panel detailing with feature corner balconies oriented to maximise views.
Liz Gibney, Home Group’s head of place, said: “Through extensive public consultations we have come up with a contemporary design which will act as a focal building at a busy junction. We’ve responded to residents’ concerns by reducing the overall height and increasing parking and we’re confident we’ve come up with a scheme which combines contemporary London living with the very best Cheam has to offer.”
A public realm strategy has been devised by LDA Design to produce an uncluttered pedestrian environment to the front and a shared resident’s garden to the rear.
Buildings will rise significantly from the datum lines of London Road and Church Hill Road to create a local landmark
landscpaed gardens will offer residents a green outlook and space for social interaction
The setting of the crossroads will be enhanced with new landscaping
Victoria House presents a dismal first impression for visitors to North Cheam
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3 Comments
#2 Posted by Ceri on 11 Mar 2016 at 11:25 AM
Completely out of proportion with the area, this latest plan is not a patch on the original proposal which whilst also large, at least attempted to match the local architecture. The retail units are a fraction of the size in the original proposals which could quite easily have attracted a decent restaurant/cafe bar chain.
#3 Posted by Artisan2 on 11 Mar 2016 at 12:56 PM
Congratulations to Collective Architecture for selling their design talents in London.
A stranger to Cheam, I can't comment on the nearby built context, but the proposed small retail units are likely to contribute more positively to place-making than a large chain restaurant/cafe/bar.
A stranger to Cheam, I can't comment on the nearby built context, but the proposed small retail units are likely to contribute more positively to place-making than a large chain restaurant/cafe/bar.
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Looks a well mannered enough scheme though from the limited info, if a little generic (and high). Not sold on the landscape (or the imagery) I'm afraid.