June 24 2010

3Dreid have lodged plans for Primark’s Princes Street store with Edinburgh City Council following an extensive public consultation.

The cut price clothes retailer plans to create a flagship store on the city’s premier thoroughfair after collating public opinion at a three month long public consultation.

Feedback from this session was used to finesse the plans which attempt to fit into Edinburgh’s ‘string of pearls’ strategy. This calls for a division of the historic street with a distinctive mix of retail, leisure and cultural activities.

A spokesman for 3DReid, said: “With new shop fronts to both Princes Street and Rose Street, the development will promote footfall between the two.

“The 75,000sqft building has been designed to respect the scale and character of a valuable World Heritage Site and the Edinburgh New Town Conservation Area, as well as provide the city with a much-needed catalyst for the retail-led regeneration of Princes Street.

“We have looked holistically at the development to create a more coherent structure to this block on Princes Street, which restores the historic footprint of the site.

 “For the first time, the public will now have access to the upper levels of the building, which will command spectacular and iconic views across Waverley Valley to Edinburgh Castle.”

Assuming a favourable response from officialdom Primark expect their store to open in Autumn/Winter 2011.

2 Comments

Post your comments

Your name (required)
Your email (not displayed)
Comments (required)
	All comments are pre-moderated and must obey our house rules.