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High-rise aparthotel employs chevron detail to evoke Art Deco trappings

April 24 2023

High-rise aparthotel employs chevron detail to evoke Art Deco trappings

Haus Collective have finalised plans for a 161-room apart-hotel at 19-21 Cambridge Street, Glasgow, on behalf of PMI Developments and Peveril Securities.

Housed within a 19-storey tower with setbacks to its southern and western flanks the accommodation is to be operated by the Wilde by Staycity brand and will offer a variety of accommodations from small studios to one-bed guestrooms.

Changes implemented since a final public consultation in March include a mid-level open-air roof terrace offering expansive westward views.

  

 

Drawing inspiration from the Art Deco style of an adjacent former department store the design team wrote: "A primary vertical and horizontal ‘macro’ grid is adopted to respond to massing datums within the streetscape horizontally, and for the deconstruction of proposed mass vertically. A secondary grid is then adopted to control the balance of solid to void within the main body of the facade.

"In response to the art deco design influence, a ‘chevron’ detail is proposed on a macro level within the glazing system at both ground level and to announce the change in depth proposed at levels 6 and 7. This is then deployed subtly within the solid elements of the facade between the secondary frame."

A combination of textured and matt stone is proposed across the facade for primary and secondary elements.

An outdoor roof deck has now been incorporated at level 6
An outdoor roof deck has now been incorporated at level 6
An outdoor roof deck will help to activate a previously blank gable
An outdoor roof deck will help to activate a previously blank gable

5 Comments

pooka
#1 Posted by pooka on 24 Apr 2023 at 15:58 PM
the roof garden really distracts from the general ugliness elsewhere
MV
#2 Posted by MV on 24 Apr 2023 at 18:11 PM
Art Deco??? I think they got their labels mixed up there. This is Brutalist, or at the very least Brutal. Not Art Deco. I like height... but with the swathes of current proposals dotted around Glasgow... it's going to look like a brutalist tower block city.
Roddy_
#3 Posted by Roddy_ on 25 Apr 2023 at 01:04 AM
Seems to owe more to the late Brutalism of the nearby Skean Dhu / Doubletree Hotel than to the Deco of the GFT or former C&A.

Pretty mean. Pretty bleak stuff... The begrudging bone tossed in the direction of local distinctivness is the angled curtain walling?

This is a big dumb box. The developers know it, the architects know it and so do the planners. I expect it to fly thorugh planning though.

As the city's talls increase in number, I guess we can expect more blank, expressionless gables like this looming over the adjacent 4/5 story datum (see also Clayton Hotel and Motel One for reference).
Roddy_
#4 Posted by Roddy_ on 25 Apr 2023 at 01:58 AM
Edit - should read the image subtitles more closely. The blank gable is now only partially blank. An improvement nevertheless, but still as dull as a dishclout.
James Hepburn
#5 Posted by James Hepburn on 25 Apr 2023 at 14:14 PM
Art Deco? Who writes this nonsense. This is just another carbuncle for Glaswegians to put up with for decades to come. Scottish architects and developers are just dreadful.

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