Iconic site
2008
Manchester is becoming a perfect example of a city re-presented through the developers’ language of branding, where flats are called "living spaces", properties are sold as a "lifestyle" and the heritage is marketed as "exclusive loft spaces". The neon sign was installed for three month on the roof on a nondescript Victorian building in the city centre, visible from the main rail line.
PROJECT:
Iconic site
LOCATION:
Manchester
CLIENT:
Cube, centre for the urban built environment
ARCHITECT:
Sans façon
Suppliers:
Main Contractor:
ID Signs
Photographer:
Sans façon
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