Edinburgh begins roll-out of Foster designed touch screen bus shelters
June 3 2015
Designed by Lord Norman Foster the halts feature the largest advertising displays of their kind which double up as 84 inch touch screens offering real-time tourism, local and council information to travellers.
Helena Kavanagh, managing director – small format at JCDecaux, said: “JCDecaux is transforming and reinvigorating the Edinburgh cityscape by providing premium street furniture and billboard networks, which are well-designed and maintained, that will enhance urban experiences and benefit residents, visitors and local businesses. Reshaping cities, including those with World Heritage status, is part of JCDecaux’s DNA and this media partnership with the City of Edinburgh provides the perfect platform to showcase this.”
A further 350 advertising bus shelters are also being upgraded throughout the city.
5 Comments
#2 Posted by Bonvivant on 4 Jun 2015 at 12:06 PM
" … transforming and reinvigorating the Edinburgh cityscape … ", " Reshaping cities ... with World Heritage status is part of JCDecaux’s DNA …". I think Ms Kavanagh needs to get out more. It's a bus shelter that looks like every other bus shelter. So on that basis, when it's doing it's job of sheltering people, how exactly does Joe Public get to the touch screen?
#3 Posted by Cadmonkey on 4 Jun 2015 at 21:48 PM
And.....it perfectly blocks the view of the castle.
#4 Posted by boredonfriday on 5 Jun 2015 at 11:25 AM
so good they forgot to put the bus information on so had to put the bus numbers on an A4 laminate stuck to the glass
#5 Posted by David Young on 4 Aug 2015 at 09:42 AM
Rather a shame that the advertising panels obscure the shelter-users' view of approaching buses and of the Bus Tracker information panel. But that's a detail when you've got a design that "enhances urban experiences" and "reshapes the city."
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Looks like rubbish has trapped underneath it already.